
According to the news from CNN Google+ is now working on some “Celebrity Acquisition Plan”. This plan will basically verify the celebrity accounts on Google+. Stars like Justin Bieber and Lady Gaga who have more than 10 million
fans on twitter can be a valuable traffic attracting sources, Google
clearly identified the importance of introducing verified celebrity
accounts on Google+.
The plan is still unconfirmed by Google,
moreover the company recently told brands and businesses not to create
Google+ profiles just yet, as it works on a better experience for them.
The main issue which celebrities face
while adapting to the environment of social platforms is impersonating.
Any one can make an account impersonating a celebrity on a social
platform so, there is surely a need for some way to identify and verify
the legitimate accounts. Brett Schulte, a Hollywood consultant and
social media organizer, explaining the current work of Google+ said:
As part of this initiative,
Google is beginning to devise a system that would verify the identities
of public figures who sign up for the service. They seemed to be very
interested in having celebrities.
There are several ways in which Google could
verify the celebrity accounts on Google+. They could either attain a
copy of celebrity’s drivers license, or establish a line of
communication with top talent consultants, as well as agencies, and
allow them to file requests for celebrity verifications themselves.
What else this Celebrity Acquisition
plan will encompass, its difficult to say anything at the moment but, it
is possible that Google may split some ad revenue with Celebrities as
to encourage them to engage with their fans. However the time will tell
how the things unfold.
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